AbbiePelayo258

A musician uses years honing his craft. He writes world-class songs and works them in a way that moves his listeners to tears. H-e documents a demo tape and sends it to record labels. H-e gets a deal and becomes rich, popular and adored. The lesson test videos will be the secret to become a famous musician. Wait, you say, the test tape was just a tool, just his means of transferring his skill. It is his capacity as an artist that got him the agreement and made him famous. You are right, needless to say. H-e might have become just like famous if a record executive saw him personally, or learned about him from a friend, or as a result of a number of other activities. Which brings us to the press release. Somehow, the press release has had on a reputation while the alpha and omega of promotion. To learn more, people are able to check-out lawyer court martial. Want to become rich? Distribute a news release. Wanna become popular? Press release. Want to get on the cover of Newsweek? News release. Promotion gurus are springing up all online offering the news release while the answer to all advertising problems. Only knock out a release, large e-mail it to writers, sit back and await Oprah to call. If you believe anything, you will probably wish to read about article 92 of ucmj. Its a cruel joke. Heres the reality the news release is no more important to your potential of scoring free press than the demo tape was to your artist friend. If hed no skill, if his songs sounded like trash, the most effective recorded demo tape on the planet would not get him signed. Ditto for the publicity seeker. If you dont have a story to tell, your news release is absolutely worthless. Im perhaps not knocking the news release -- it is a significant tool. However it is just that an instrument. Its not the first thing you need to consider when it comes time to seek promotion. To get alternative ways to look at the situation, please view at article. The truth is, it is among the last. And its not really essential I have gotten a lot of advertising with just a pitch letter, a fast e-mail or perhaps a telephone call. If you worship at the shrine of the press release, it is time to change your priorities. Here, then, are things that are MORE impor-tant than the usual press release in generating publicity 1. If you think you know anything, you will certainly hate to study about garystanleydime : COLOURlovers. A newsworthy story. Here is the equivalent of our musicians expertise. Its the very basis for the publicity efforts. Without it, your press release means nothing. To learn about how to develop a newsworthy story, take a peek at http://publicityinsider.com/questions.asp and scroll down to Is my company/website/life really newsworthy? 2. Learning how to think like an editor. Oh, what a side youll have in score advertising overall these press release worshippers once you learn ways to get in the mind of a publisher. Give a publisher what he wants in the manner he wants it and youll do good. I have got a complete article about them at http://publicityinsider.com/freesecret.asp Go there now and absorb it all. Trust me, itll produce a world of difference. 3. Meaning. Tie in with a media event, make your self part of a development, piggyback o-n a larger competitors story, but, by all means, make your story part of a picture thats larger than simply your business. Reports that exist in a vacuum quickly come to an end of oxygen. 4. Endurance. Sending out a press release and awaiting results is lazy and inadequate. If you really believe in your story, and you believe that its right for a specific media outlet, you need to fight to make it happen. Call or email the publisher to pitch your story BEFORE giving the launch. If one manager says no, take to someone else. Should they all say no, come-back at them with a different story angle. Getting press requires so much more than sending out a news release. Handle it as seriously and with as much value as our newly minted rock star treats his art and you will be well on your way to success..The Bilecki Law Group, LLLC 737 Bishop Street Mauka Tower, Suite 1530 Honolulu, HI 96813 808 275-4620