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The quality and power of the sales copy is still another crucial key to making sales. It-the content is smooth, then even though the product is required in-a great reachable market, then sales is going to be low. Naturally the subject is the most impor-tant key to the sales copy. If the headline doesnt get the readers attention and draw them in to the remaining copy, then even the greatest sales letter in the world wont get read. And obviously, when the sales copy isnt read, you will have no sales. But if there is no traffic to the web site sales page, then there will be no one reading the topic or the sales copy and likewise no sales. Therefore, if you want to make sales, you must figure out a way to drive traffic to your site. But not all traffic is established equal. Arbitrary or untargeted traffic is useless. The truth is, it is worse then worth-less, it consumes resources and time but returns no sales. It is a pull in your business. Everything you actually need is targeted traffic. That is, traffic thats really interested in and trying to find what you can sell. If you can fit an appealing solution in-a market, with very interested readers, then you will have a winner. Therefore, how will you travel targeted prospects to your website? There are a number of ways, some more reliable than others. Lets have a look at a few. 1. Pay Per Click. Pay Per Click traffic is qualified because its shipped from people that were actively searching for something and were fascinated by your ad enough to click on it by their own choice. Take a look at Google AdWords at http://www.google.com/ads/ 2. Articles. 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